Showcasing the Best of Welsh Business

Prestigious Awards for Cardiff-based Digital Agency


Cardiff-based digital agency and leading Sitecore partner, Kagool, has announced that its work has been recognised in two of this year’s prestigious Sitecore Experience Awards. Kagool’s work with two clients, including leading global provider of branded, designed surfacing solutions for commercial and residential customers, Formica Group, was celebrated in the annual competition, which celebrates outstanding work by companies using the Sitecore platform.

Formica Group’s website, developed by Kagool using the Sitecore technology, came out on top in the ‘Best Data-driven Website’ category. The new website showcases how the Sitecore Experience Database™ is used to track and analyse customer interactions, allowing Formica Group to gain insights that influence future marketing decisions and automate the delivery of personalised marketing messages in real-time. The website also enables visitors to order product samples and drives visitors to local Formica Group distributors.

The Sitecore Experience Awards highlight companies which demonstrate creativity in presentation, integration with rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience. The latest award wins bring the total of Sitecore Experience Awards Kagool has scooped for its work with clients over the past four years to seven, firmly cementing its position as one of the leading UK Sitecore partners and one of a small number of Sitecore Platinum Partners.

Commenting on the award wins, Dan Berry, Managing Director at Kagool, said: “We’re thrilled to be a double Sitecore Experience Award winner and really proud to have been acknowledged again for the quality of our work in implementing this platform. These latest award wins are testament to our team, which continues to work tirelessly to provide creative and seamless digital solutions which deliver real tangible business benefits for our clients.”

Kagool’s was also recognised in the Best E-commerce Experience category for its work in developing a pregnancy app with a national parenting company. By utilising Sitecore, the content of the new app is personalised to deliver a unique experience, to the right person at the right time.

Alyson Johnson, Digital Project Manager at Formica Group, said:

“We are delighted to receive the Sitecore Experience Award for Contextual Intelligence, Best Data Driven Website.

“We know that analytical insight is vital to understanding how our site works and how our customers use our platform.  With support from Kagool, we have been able to enhance our Sitecore user profiles with recorded interactions. The data we can now gather will allow us to provide more intelligent marketing campaigns and most importantly, provide our customers with significantly improved customer experience.”

For further information on Kagool and its Sitecore capabilities, please visit, email [email protected] or call 02920 666655.