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How Our New Product Found Its Audience
13 February 2026

A pioneering agricultural initiative, the Wales Landscape Enterprise Network (LENs), has reported strong environmental results for potato and dairy enterprises following its initial pilot year. The collaborative funding framework has been successful in demonstrating a solution-based approach to supply chain and environmental challenges, paving the way for a full-scale roll-out in spring 2026. Founded by

[left to right] Emma Adams, head of sustainability, Puffin Produce and Pembrokeshire Creamery; Tomos James, dairy farmer; Chris Reynolds, milk supply & farm services manager, Pembrokeshire Creamery; Owain James, dairy farmer.

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