Showcasing the Best of Welsh Business

DMM Group Recognised as a Gold Status Investor In People


Snowdonia based DMM Group, a leading manufacturer of Climbing and Work at Height safety equipment, has been awarded GOLD accreditation against the Investors in People Standard, joining the top seven per cent of accredited organisations across the UK, demonstrating their commitment to high performance through good people management.

Investors in People is the Standard for people management. The international people management Standard defines what it takes to lead, support and manage people well for sustainable results.

DMM were the first company in Wales to achieve the Investors in People, regular standard back in 1992.  As part of the re-assessment process, DMM have continued to remain accredited to this standard, with the last assessment taking place in 2012. Going for the GOLD status meant DMM had to achieve additional evidence requirements from across the broader Investors in People framework. Independent interviews were carried with staff chosen randomly by an external assessor who judged the business against 165 evidence requirements, compared to the 39 required to meet the basic standard.

DMM has over 35 years of manufacturing heritage based in North Wales. It has grown, from its humble beginnings employing 4 people, to now employing over 180 people with a turnover in excess of £11m.

DMM’s growth over the last 20 years has been driven by exports, with direct exports to over 50 countries now representing 65% of the company’s business.
Investors in People is the international standard for people management, defining what it takes to lead, support and manage people effectively to achieve sustainable results. Underpinning the Standard is the Investors in People framework, reflecting the latest workplace trends, essential skills and effective structures required to outperform in any industry.  Investors in People enables organisations to benchmark against the best in the business on an international scale.

Paul Devoy, Head of Investors in People, said:

“We’d like to congratulate DMM, Investors in People accreditation is the sign of a great employer, an outperforming place to work and a clear commitment to success. DMM should be extremely proud of their GOLD status achievement.”

Richard Rust, Managing Director of DMM International Ltd said:

“We produce & supply some the finest, most innovative products for Climbing & Work at Height. We couldn’t do this without the passion and commitment of our workforce and it is a fantastic achievement for us to receive recognition that the investment we make in developing and managing our people is up there with the best in the world.”

Suzanne Bonnett, HR Manager said;

“DMM’s greatest asset is its team and it is vital that we continue to invest in ours.  I am delighted that DMM is being recognised as one of the best employers in our Industry.”

For more information about Investors in People please visit