I’ve spent the past 25 years working with organisations to help them create, develop and deliver their employment story. That includes defining the proposition, refining the narrative, crafting campaigns – and training in-house recruitment teams to create compelling ’reasons to believe’, through highly engaging recruitment copywriting masterclasses.

Major milestones include global EVP projects, 36 RAD/CIPD awards; and many hundreds of satisfied clients across all sectors, each united by the need for engaging communications that connect, nudge, nurture and transform.