Wild Beauty is a new skincare collection made with organic and wild foraged ingredients from Rhug Estate, an unspoilt landscape of mountains, clover-rich pastures, rivers and clear streams, where the air is fresh and the nurtured organic land supports an abundance of wildlife. It is this rich heritage that provides the inspiration for this new Wild Beauty collection to be launched this month.
Founders Lord and Lady Newborough have championed the highest standards of organic and sustainable farming at Rhug for many years, and are now applying these same principles to their new range of face and body products.
Inspired by the wild beauty of Rhug, the skincare collection is a unique story of organic security and provenance, blended with modern principles of function and sustainability. The Rhug team has harnessed natural, wild foraged and organic ingredients with the benefits of natural actives for the collection.
Ingredients contain essential vitamins and minerals, while fragrances are 100% natural and made using essential oils. Each element from the ingredients through to the packaging goes through a considered process to ensure it meets the estate’s long-established high sustainability standards before being approved for use.
Lord Newborough said:
“Everything we make is built on our respect for the environment and our heartfelt wish to create something truly exceptional, with the support of our passionate and dedicated team. Inspired by our beautiful surroundings, we simply call our new collection WILD BEAUTY.”
