Leading digital agency Limegreentangerine (LGT) has promoted Head of Brand, Alex Down, to Creative Director.
In his new role, Down will take central charge of the creative output of the Cardiff-based agency, overseeing both brand and digital departments, whilst also becoming a shareholder in the company.
During his 14 years at LGT, Alex has worked to deliver major briefs for companies including the UK’s fastest growing car manufacturer, MG Motor; leading aviation company, eCube Aero; Football Association Wales and cider brand Kicking Goat, which has seen LGT win a series of awards for its work.
In the move, co-founder Andy Rees will move away from his Creative Director role to concentrate on further developing the central business to harness growth opportunities.
Andy said:
“Last year saw an exciting period of growth for the business which coincided with us strategically focussing on investing heavily in staff and technology, and so we’re delighted to recognise Alex’s contribution and exceptional talent.
“Alex has led some of our best and awarded brand programmes and campaigns, including that of the first electric vehicle for the UK’s fastest growing car manufacturer; MG. With the campaign delivering staggering sales uplifts for the brand, Alex’s role demonstrates his expertise and we’re delighted that we can harness his eye for strong brands that work.
“This promotion couldn’t be more deserving, and we’re excited for the future.”
With over 20 years of experience in the industry, Alex, a Cardiff Metropolitan University graduate, has covered rebrands and projects of all scales, touch-points and geographical reaches. He has quietly built a reputation as being a thoughtful, strategic, and creative thinker, championing the power of brand impact.
Alex said:
“Since joining LGT in 2009 I’ve been proud to see the growth of the company and the diverse team we’ve built.
“We’ve always been focussed on raising brands through elevation and nurturing, and our portfolio is testament to this, with many client relationships spanning years.“I am thrilled to be taking a more central role within LGT, and I look forward to building many more exciting, stand-out brands with our clients.”
LGT was established 20 years ago by Andy and Beverley Rees and has gone on to work both nationally and internationally, with hundreds of brands, bodies and organisations across all sectors.
The company’s work and campaigns have won numerous prestigious awards, allowing LGT to consistently fly the flag for Welsh design. Most recently they won a World Brand Design Society Award in the Packaging Design Creation category for work on the Kicking Goat Cider brand and packaging. The awards are renowned globally, recognising some of the biggest names in the design industry.
Clients of LGT have included Football Association Wales, Football Association Ireland, Jöttnar, Cardiff Devils, Ellers Farm Distillery, MG Motor UK, Outback Barbecues and Cireco Scotland.
