Showcasing the Best of Welsh Business

CIM Starts Search for Welsh Marketing Talent


The Chartered Institute of Marketing (CIM) has announced that the CIM Marketing Excellence Awards 2020 are now open for entries. The awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.

Last year, Wales competed strongly across a range of categories, with The University of South Wales picking up the award for the ‘Best Large Integrated’ campaign.

Discussing their award win last year, Dr Steve Lake, Director of Marketing and Student Recruitment at the University of South Wales said:

“The CIM Marketing Excellence Awards are the gold standard for the industry – not just higher education – and winning Best integrated Campaign is a remarkable achievement, recognising the professionalism and creativity of our marketing team and agency partners.

“The ‘Unleash Your Colours’ campaign had a real impact on our Clearing performance in 2018 and, as we develop it further, we expect to build on the momentum it has produced in promoting the University.”

Wales chair of CIM, Dr Gavin Davies said:

“We are beginning our search for Wales’ next marketing success. Whether you have ran a successful campaign or would like to showcase your marketing achievements over the past year, the CIM Marketing Excellence awards is a perfect opportunity to give recognition and reward the finest minds within the marketing profession. It was fantastic to see The University of South Wales win last year, so let’s use the awards to showcase Wales’ next marketing talent.”

To mark the awards’ eleventh anniversary, the event will be held for the first time at The Brewery – in the City of London, the original Georgian brewhouse of Whitbread. New also for 2020 are six new industry sector categories including financial services, FMCG and retail, awarding outstanding marketing by organisations, teams and individuals who are at the cutting-edge of their profession. Marketers and organisations have until 22 November to submit their entries.

The Marketing Excellence Awards 2020 will also see the winning team from the finalists of CIM’s student competition, The Pitch, which is sponsored by Lidl, presented with the ‘Marketers of the Future’ award.

Discussing the launch of the awards, Chris Daly, chief executive of CIM, said:

“For over a decade, the Marketing Excellence Awards have recognised and rewarded brilliance in the field of marketing, celebrating the finest talent within our profession. On the 2nd of April 2020, over 600 professionals from across the field of marketing will gather to find out who will be crowned the best-of-the-best in their field of marketing. We had some strong entries from Wales last year, I expect them to be strong again in 2020. Good luck to everyone who enters, I am sure you will all enjoy this evening of celebration.”

This year’s categories include:

  • Best Advertising Campaign
  • Best Brand Building Campaign
  • Best Content Marketing Campaign
  • Best Corporate Social Responsibility
  • Best Customer Experience
  • Best Innovative New Product/Service
  • Best Integrated Campaign
  • Best Partnership Campaign
  • Best use of Data and Insight
  • Best use of Digital Marketing
  • Best use of PR
  • Best use of Social Media
  • Agency of the Year
  • Marketing Campaign of the Year
  • Marketer of the Year – FOC category
  • Marketing Team of the Year (client side)
  • Best Automotive Campaign (new)
  • Best Education Campaign (new)
  • Best Financial Services Campaign (new)
  • Best FMCG/Retail Campaign (new)
  • Best Healthcare/Pharmaceutical Campaign (new)
  • Best Not for profit/Charity/Social Marketing Campaign (new)
  • Marketers of the Future (The Pitch)

Any organisation, individual, team or agency within the UK, regardless of size, sector or industry, is eligible to enter their marketing campaign for the awards. Finalists will be announced on the 8th January 2020 on the website and by email.

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Other leading organisations sponsoring categories at the event include: Clip Ltd, Flashmat, Miappi, Resource, Hawthorn and Stopgap.