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Speakers Announced for Experience UK’s Wales Export Roadshow in Cardiff


Experience UK, the British trade body which represents UK companies who design, create, deliver and operate world-class visitor experiences, is thrilled to announce the speakers for Wales Export Roadshow, taking place tomorrow, June 16, 2022.

The Roadshow will feature a diverse range of speakers, who will cover the role of Experience UK and the Department for International Trade to support Wales’ Experience Economy. Delegates will also gain exporting advice and insight from creative and technology led companies who have successfully expanded globally.

Experience UK is thrilled to announced James Bowler, Permanent Secretary for the Department for International Trade will commence the speaker segment. James will share insight into how Wales’ is at the heart of UK’s Creative Industries, and how DIT is investing heavily to champion the role of Welsh based companies when it comes to achieving export.

Delegates will have the opportunity to hear from DIT’s Experience Economy Lead Richard Parry to gain understanding of new, emerging and priority markets for Wales’ Creative Industries, while also learning the wealth of initiatives offered by DIT to support export success.

The bitesize speaker segment will also pave insight into the role of Experience UK within the international museum and attraction sector, delivered by Experience UK Managing Director, Ian Clappison.

Finally, Experience UK Advisory Board Member and former TEA President David Willrich will share D J Willrich’s road to international success. The audio-visual specialist has seamlessly partnered with various prestigious museums and visitor destinations all over the world, with David providing bespoke advice and insight into how the delegation can follow suit.

The full running order will go as follows:

  • James Bowler (Permanent Secretary at the Department for International Trade)
  • Richard Parry (Experience Economy Lead at the Department for International Trade)
  • Ian Clappison (Managing Director of Experience UK)
  • David Willrich (Founder of D J Willrich and former TEA President)

The Wales Exporting Roadshow has been designed to level up the UK Experience Economy’s exporting potential, and welcomes companies in Cardiff and the wider region to join the team for a fun and engaging afternoon of exporting insight, advice and learning.

The event is set to support Wales based visitor attraction operators and the vast array of creative and technology-led businesses which help to create world-class experiences, who are looking to expand or establish new business into new international markets.

The FREE event has been designed to be beneficial for the diverse range of fields who operate and supply in the museum and visitor attraction sector, these include:

Operators of visitor-based attractions including:

  • Museums & Cultural Attractions
  • Theme & Amusement Parks
  • Water Parks
  • Aquariums, Zoos & Wildlife Parks
  • Live shows, Expos & Festivals
  • Themed Bars and Restaurants
  • Hotels and Resorts
  • Experience Attractions & Destinations

Suppliers of services and products to visitor destinations including:

  • Architects & Master planners
  • Creative & Brand Designers
  • Heritage Consultants/Interpreters
  • Animatronics & Props
  • Consultants
  • Fit out companies
  • Ride Suppliers & Manufacturers
  • Coin Opp Rides & Games
  • Play Equipment Suppliers
  • Hi Tech AV and Projection Systems
  • Producers of Live Shows and Events
  • VR/AR Technology
  • Sound & Light Consultants & Suppliers
  • Water Park Designers & Manufacturers
  • Guest App Technology Providers

The Wales Exporting Roadshow will take place at Future Inn Hotel, Hemingway Road, Cardiff CF10 4AU on June 16th 2022. The event will commence at 12:30 and wrap around 15:30 BST. The Roadshow will commence with the speaker segment, and will be followed by networking, complimented with free refreshments.

Ian Clappison, Director of Experience UK said:

“After successfully touring London, Belfast, Manchester and Birmingham we are thrilled to take our Roadshow programme to Cardiff for the Wales edition. Cardiff and the wider area have been identified as a Creative Industries hotspot, and I look forward to meeting with the region’s companies who are keen to export their creative offer.

“By attending you will garner a range of exporting insight, including how Experience UK supports the sector and DIT’s global market activity. If you’re in the Experience Economy sector and looking to expand your exporting knowledge it really should not be missed.”

Registration for the Wales Export Roadshow can be found here: