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Recruit 121 Sees Revenue Climb to £20m


Specialist SAP recruitment agency, Recruit 121, has unveiled future growth plans, having seen revenues climb to £20,000,000 – representing an impressive 35% year on year growth.

Since 2000, the Cardiff headquartered firm now employs more than 45 people globally, and has generated more than £270m in revenue. Recruit 121 has moved up in the world in terms of location too – shifting recently to the 18th floor from floor 14 of Cardiff’s iconic Capital Tower.

The specialist recruiter will grow its internal delivery teams with 60 new roles over the next four years, enhancing its high calibre services to household names such as BMW, Nestle, Ralph Lauren and Bosch.

The Recruit 121 Group has a number of business units, but as a significant exporter of services to more than 40 countries, its technology arm is experiencing significant demand and it’s set to continue.

Recruit 121 continues to be a leading employer, investing in staff development and offering a dedicated internal training academy.

Che Hookings, Group CEO at Recruit 121 said:

“Delivering premium quality services requires working with outstanding people and we attract and retain them by providing an exceptional working environment and employee-centric, family-friendly policies.

“It’s important to me and the leadership team that we continue to build a highly collaborative working environment and culture. We are proud of our 4.8/5 Glassdoor rating and the fact 96% of our team would recommend us as a great place to work. As Recruit 121 Group sets out on the next phase of our expansion, I’m as excited about growing our team of talented professionals as I am with supporting our clients”.

The Welsh Government were keen to support a high technology enterprise bringing revenues from overseas into Wales, providing £250,000 worth of funding to support growth.

Che Hookings continued:

“Over the last 19 years, Recruit 121 has progressed from strength to strength and we have recruited a stellar team.  We look to significantly expand that team to further our offering.

“Fortunately for us, our sector and geographical spread offer some mitigation from the effects of the current political climate. While no one can ever plan for everything, we make sure our eggs aren't all in one basket.

“We’re really excited to see what the next few years hold and with expansion plans in place, it’s a pivotal time for the company as we face new and exciting challenges, which provide additional opportunities for our team.”


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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