Improving mobile and broadband connectivity will be a key discussion issue at this year's Royal Welsh Show as telecoms regulator Ofcom together with industry leaders and policymakers meet to explore the challenges faced in rural communities in Wales.
As digital connectivity becomes increasingly important for farming, rural businesses, public services and everyday life, ensuring rural communities can access reliable, high-quality services remains a priority. Whilst significant progress has been made in recent years within initiatives such as the Shared Rural Network and large-scale investment in broadband infrastructure, there remain areas of rural Wales affected by poor or inconsistent services.
The current state of mobile and broadband connectivity across rural Wales, including the progress made and the challenges that continue to affect coverage and performance will be some of the issues discussed during a panel session at the Farmers' Union of Wales pavilion on Tuesday 21 July.
Ofcom's latest research shows that only 59% of rural premises in Wales had access to gigabit-capable broadband connection, compared with 87% in more urban communities. In a recently published discussion paper, Ofcom demonstrated that mobile performance is also lower in rural areas, at 71% compared with 83% in large cities.
The session will also look ahead to consider what good connectivity should mean for rural communities and businesses, and whether emerging technologies or new innovations can provide meaningful and affordable solutions.
Andy Sutton, Director of Technology and Mobile at Ofcom, said:
“Strong mobile connectivity is essential for communities and businesses across Wales, but people in rural areas can face particular challenges.
“At the Royal Welsh Show, I look forward to hearing people's experiences and discussing how industry, government and local partners can work together to improve connectivity for rural Wales.”
Alan Gardener, Chair of the Rural Affairs Committee at the Farmers Union of Wales, added:
‘The FUW fully recognises that embracing new technology and using digital services can support rural communities; however, that can only be effective if there is good and affordable connectivity. We do not want to see rural business placed at a disadvantage and we must all work collaboratively with industry and Government to future proof connectivity for our Members and the wider rural community.”
The session is open to farmers, rural businesses, community organisations, local authorities and residents in rural Wales who are interested in mobile and broadband connectivity. Attendees will have the opportunity to share their experiences, raise questions and contribute to discussions about how connectivity can better support rural communities across Wales.
