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13 September 2023

Chopstix Extends Presence in North Wales as the Brand Ramps up Franchise Growth

Award winning Asian QSR brand, Chopstix, has strengthened its relationship with partner Sparta Foods LTD, with the franchisee opening its 4th Chopstix site this month in Rhyl, Wales.

The new site, located on High Street, Rhyl follows highly successful site openings across the North-East of England and North Wales for the franchisee, having previously launched stores in Newcastle Under Lyme and Warrington in 2022, and in Wrexham earlier this year. Growth with Sparta Foods is part of an ongoing focus for the brand to increase its presence across North Wales, which has been identified by Chopstix as a region where demand for its offering is markedly high.

Success of Sparta Foods’ initial Chopstix sites, and the market mapping undertaken by the brand in the area, has emboldened the franchisee to lay out plans for further growth, which is set to bring a development pipeline of 25 stores over the coming years.

As with its sites in Newcastle Under Lyme, Warrington and Wrexham, full management of the Rhyl restaurant will be overseen by Sparta Foods, with all team members undergoing a full Chopstix induction, in order to be truly embedded in the ethos of the brand.

Expansion through both company-operated locations and franchisees has been decisive in driving Chopstix’s growth trajectory. Already the largest Asian-inspired QSR brand in the UK, the company has set its sights on becoming the largest Asian QSR on the continent, with expansion expected to ramp-up exponentially over the next 5 years, with the long-term ambition of the founders, Sam Elia and Menashe Sadik, to reach 500 sites.

Aaron Moore-Saxton, Chopstix Franchise Director said,

“The early success Sparta Foods has had with its Chopstix sites is highly encouraging. The units in Newcastle Under Lyme, Warrington and Wrexham are all delivering impressive returns for the franchisee, and I have no doubt they will have equal success with the Rhyl store, such is the energy and passion Sparta Foods has for the brand.

The vast experience in the QSR space and excellent local knowledge of Sparta has been instrumental in Chopstix increasing its presence in the region. We’re excited to see how the franchisee grows with the brand over the next few years.”

Saeed Muhammad, MD of Sparta Foods LTD said,

“The excellent operational processes and extensive brand training provided by Chopstix has meant we’ve been really able to hit the ground running. There is such momentum behind the Chopstix brand, and every new site we opened has been met with real excitement from locals. We’re looking forward to working with Aaron and the team to grow further across the North West and North Wales.”

Chopstix was founded in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis. The Chopstix Group consists of over 100 Chopstix sites, in addition to 10 sites operating as Yangtze, and 25 franchise sites under the Chozen Noodle brand, which the group acquired earlier this year.


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