Golley Ads_Business Wales_FSP-BNW-Banner-1430x145px_ENGLISH
We Are Hiring- site
21 July 2021

Challenges and Post-Pandemic Opportunities in Franchising


Joel Bissitt, the CEO of Franchise UK, tells Business News Wales about how the pandemic has affected the franchising market and gives insight into what entrepreneurs should be aware of going forward.

At Franchise UK  we are a leading franchise directory and resource of free franchising information. We are a family-run business and were established in 2004. We generate thousands of leads each month using a state-of-the-art lead tracking platform. This provides us with unique insight into franchising trends including throughout the pandemic.

What has been very interesting from a franchising perspective throughout the pandemic is polarisation of franchise enquiries. Some franchise businesses, often in the same industry sectors have had completely different experiences. For example, a food retail business franchise could have been completely unable to trade, whereas say a dark kitchen or food app delivery service franchise could have thrived. It has been as much about how they operate as what industry sector that they are within.

Now things are starting to open up, it presents huge opportunities for franchising. The pandemic has created a lot of people seeking new opportunities providing potential franchisees (people that run the local franchise business) to enable business growth. We have seen this with a significant rise in franchise enquiries since May 2020. Use of new technology including improvements to websites, app and video calls also present great new opportunities for franchise businesses.

My advice for franchisors would be to ‘staff up’ for the potential increase in demand and influx of franchisees. New incoming franchisees need full training, initial and ongoing support so adequate staffing is essential. For people interested in investing in a franchise business, always seek professional advice and carry out thorough due diligence.

Article written by Guest Author Joel Bissitt

Audio Interview by Business News Wales

 



Columns & Features:


Development Bank of Wales
11 July 2025

Micro Loans are Helping Welsh Businesses Grow With Confidence
Innovation / Tech
11 July 2025

Tech Momentum, Global Signals, and Wales’ Role in the Digital Economy
DeepLearn Human Science
11 July 2025

AI Is Supporting Smarter Hiring and Stronger Retention
Ambition North Wales
10 July 2025

AI is a Leadership Test – and North Wales is Ready to Lead

In Other News:

Business News Wales //