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Bus and Coach Operator Secures New Routes Across South Wales


A bus and coach operator has secured four new public bus routes across South Wales, as well as making a number of timetable alterations to existing routes, based on customer feedback.

Adventure Travel operates more than 125 buses and coaches across Wales and beyond. Its bus services predominantly operate in Powys, Swansea, RCT, Cardiff and the Vale of Glamorgan. Adventure Coachlines – the coaching arm of Adventure Travel – operates services for Megabus, National Express and for a variety of private and commercial clients, providing coach charter.

The firm has depots in Cardiff and Swansea and employs more than 200 people.

Adam Keen, Managing Director of Adventure Travel, said:

“Many of the changes being made to existing Adventure Travel routes follow feedback from our customers or employees. In order for buses to be useful and dependable, they need to be punctual, which is why, for example, we are adding more time to the schedule for evening journeys on route 404. The changes to the B3 and 102 are a result of some additional funding that has become available for improvements to bus services from local authorities. We are also delighted to have secured four new Sunday routes through a competitive tender process, and we look forward to welcoming our new customers on-board with us.”

Speaking about the changes that Adventure Travel have been through in the last few months, Adam added:

“We decreased the size of our business somewhat when the post-Covid funding was restructured earlier this year and many of our routes went out to tender, but we are now seeking opportunities to grow our operation again, both in terms of public bus routes but also with additional private hire coach work, which is performing well and seeing strong growth.”

A summary of the forthcoming changes for passengers is as follows:

July 21st

  • Route 905 has a timetable change to allow for better, more punctual connections with rail services at Rhoose Station. The village of St Athan will no longer be served as the firm says usage was very low here, but the bus will instead be waiting punctually for incoming trains to connect.

August 5th

  • Route B3 will have an additional journey added to the timetable to close the gap that currently exists and some minor timetable modifications to improve punctuality.

August 12th

  • Route 65 has a minor change in route, meaning that Min-Y-Nant will be served in the same direction on both the inbound and outbound journeys

September 1st

  • Routes 150 and 8B commence operation in the RCT area on Sundays and most Bank Holidays, serving Porth, Tonyrefail and Gilfach Goch (150) and Aberdare, Hirwaun and Cefn Rhigos (8B).
  • Routes X1 and X22 commence operation in the Torfaen area on Sundays and Bank Holidays, serving Brynmawr, Abertillery and Cwmbran (X1) and Ebbw Vale, Aberbeeg and Cwmbran (X22).

September 2nd

  • Route 404 has a timetable change for evening journeys, to allow more running time for the bus to complete its journeys. This change will improve punctuality which Adventure Travel says has been a challenge since it took over the late evening journeys in April.
  • Route 102 will have an additional journey added from Pontypridd to Upper Boat at 1848hrs, meaning that passengers will now be able to travel from Glyncoch right through to Upper Boat Tesco, as other journeys do, and the gap in the timetable for buses travelling between Pontypridd and Upper Boat will be closed.



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