Aldi is boosting its range of locally-sourced produce with the launch of a new range of Welsh beef products available in its stores throughout Wales.
The new range will be available in more than 50 Aldi stores across the country and will comprise 13 different products, including a selection of fillet, ribeye and sirloin Steaks, both 28 and 21-day matured, as well as roasting joints and diced beef, giving shoppers more opportunities to enjoy locally-sourced produce.
The new range of Welsh beef is sourced from farms across Wales, including Plas Yn Rhal Farm in Denbighshire. The farm, which has been owned by the Jones family for more than 70 years, breeds more than 320 cattle and is hoping to grow its herd further as part of the new supply deal with Aldi.
Jacob Sedcole, from Plas Yn Rhal Farm, said:
“It’s fantastic to see Aldi championing local suppliers in its stores across Wales. We have a proud heritage of producing the best quality Welsh beef and we’re proud to have the opportunity to showcase this with Aldi.
“Working with Aldi will enable us to grow our business while remaining true to our values, including ensuring the highest welfare standards for all our cattle. We look forward to developing a long and prosperous relationship with them, and delivering beautiful Welsh beef to our Welsh customers.”
Speaking about the launch, Minister for Environment, Energy and Rural Affairs, Lesley Griffiths, said:
“Aldi’s decision to stock PGI Welsh Beef is a ringing endorsement for the industry. It is important to give customers the opportunity to buy Welsh produce and shop locally, so to see Welsh beef getting a foothold at a leading supermarket like Aldi is something to be celebrated.”
Aldi, Britain’s fifth largest supermarket, is committed to supporting local suppliers across Wales, and the new Welsh beef range will join the range of Welsh lamb already available in its stores across Wales.
Julie Ashfield, Managing Director of Buying at Aldi UK, said:
“We’re pleased to be able to exclusively offer our Welsh beef range for customers to enjoy. We remain committed to championing Welsh quality and will continue to work closely with suppliers across the country, such as Plas Yn Rhal Farm, to meet our shoppers’ demand for locally-sourced produce.”