The largest annual programme of events celebrating and promoting Wales is underway in London, and this year marks a major milestone as Wales Week London celebrates its 10th anniversary.
With over 120 activities and events taking place across London over the next fortnight, Wales Week London is once again providing the perfect platform for businesses and organisations across a range of sectors and industries to showcase themselves to new audiences, develop new business partnerships, build new connections and together show off the very best of Wales.
As part of this landmark year, Business News Wales has been confirmed as the official media partner and will be providing a dedicated daily Wales Week London update, highlighting key events, announcements, insights and voices from across the programme.
Held around the time of St David’s Day each year, through a programme of activities and events spanning business, sport, tech, the arts, food and drink, entertainment, and much more, Wales Week is the annual initiative that helps to commemorate Wales’ national day, celebrate Welsh culture and heritage, and promote a modern Wales to the rest of the world.
Developed in 2017, when 56 events were held at the very first Wales Week London, the initiative has since grown significantly. Over the past decade, some 90,000 people have attended more than 900 events across 155 different venues, generating an online reach of approximately 12 million.
From a business and economic perspective, this year’s programme is showcasing the best of Wales in AI, life sciences, fintech, startups and innovation, inward investment, cyber, financial services, digital, branding, the green economy and renewable energy, architecture, legal services, women in leadership and change-making.
Alongside the business programme, a host of events covering Welsh theatre, film, comedy, music and song, contemporary art, archaeology, sport, and food and drink ensures the packed schedule offers something for everyone.
Dan Langford, co-founder and Chair of Wales Week London, said:
“Reaching our 10th anniversary is a huge moment for everyone involved in Wales Week. We’re completely inspired by the amazing contributions of so many individuals, businesses and organisations that lend their time, energy and support to ensure Wales Week continues to build every year.
“Wales Week is the culmination of all their incredible efforts, creating a huge amount of Welsh noise across London; creating opportunities to leverage new audiences, build new partnerships and raise profiles in a rewarding and powerful way.
“We simply can’t thank our sponsors, partners, event organisers and supporters enough, as well as the thousands of people who attend each year and help make Wales Week such a success.”
Wales Week works closely with both the Welsh Government and the UK Government, as well as with international governments through their embassies in London. Embassies and high commissions from countries such as France, the USA, Switzerland, Canada, Hungary, Malta, Catalonia and Slovakia have all hosted ambassadorial receptions to highlight the important links between their nations and Wales, through both business and culture.
Wales Week London is part of the wider Wales Week Worldwide initiative, which has seen Wales Weeks take place in 23 other locations around the world.
To view the full programme for this year’s Wales Week London, running until 7th March, visit www.walesweek.london.
