Showcasing the Best of Welsh Business


Star Performance by Get Jerky Snacks in Great Taste Awards


Fast growing Welsh beef jerky snacks manufacturer Trailhead Fine Foods put in a star performance in this year’s Great Taste Awards, the Oscars of the food and drink world.

The Welshpool-based company is celebrating after hearing that its Spicy Chilli and new Teriyaki beef jerky flavours impressed the Great Taste judges so much that they awarded them a one star award each, recognising them as “food that delivers fantastic flavour”.

A change in recipes means that all the company’s snacks are gluten free and carry ‘Get Jerky’ branding.

It’s the second year running that Spicy Chilli has won a prestigious Great Taste one star award. A secret blend of chillies and spices gives this jerky a perfectly balanced flavour, with just the right amount of satisfying heat.

After taste testing the Spicy Chilli beef jerky, the Great Taste judges said:

“Appealing spiced aroma, immediately tempting. Satisfying texture and chew which encourages the flavour to develop as you continue. Quite a heat which builds through various spices to just the right level. As it seems to be getting hotter it mellows and as such is pitched just right.”

The new Teriyaki flavour was launched earlier this year, capturing the traditional Japanese cooking style for an authentic Oriental experience in premium beef jerky.

The Great Taste judges’ verdict:

“The sweetness of the teriyaki comes through distinctly on the nose and palate, with hints of anise flavours and a prickle of heat. The warmth is also good, not drying or overpowering but a balance of sweet, salt and heat. Satisfying and very moreish.”

Emma Morris, Trailhead Fine Foods’ business development manager, said:

“It’s fantastic that our Spicy Chilli beef jerky has retained its one star award and we are chuffed that the judges liked our new Teriyaki flavour.

“Being able to display Great Taste awards alongside our beef jerky snacks is great for raising our brand awareness. During the pandemic lockdown, sales through our easy to use online shop more than doubled and we have some very exciting news in the pipeline, so watch this space.

“Customers will also be pleased to hear that next day deliveries have now resumed.”

Trailhead Fine Foods’ handmade, artisan jerky snacks are produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The high protein jerky is made gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.

The snacks are available in more than 100 stockists across the UK, including service stations, farm shops, delicatessens, convenience stores, tourist attractions, petrol stations, breweries, pubs and hotels. Sales have grown by 300 per cent in the past year.

Trailhead Fine Foods, which offers free online delivery of its tasty snacks at , achieved the nationally recognised SALSA standard for its Get Jerky branded snacks earlier this year.

This year’s Great Taste Awards attracted 12,777 products from 106 different countries. They were judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists.

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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