Seren, the Welsh luxury hospitality group, has announced the appointment of Mark Wouters as its Chief Operating Officer.
As COO, Mark will be responsible for overseeing daily operations, fostering a culture of innovation and service, and guiding the strategic development of the group as it continues to grow and evolve.
This new role of Chief Operating Officer has been created to provide the leadership capacity to drive the group’s ambitious growth strategy. As COO, Mark will lead Seren’s team of hospitality leaders and professionals to deliver the world-class guest experiences the group strives for. He will report directly to the Founder and Chief Executive Officer, Neil Kedward.
With a wealth of international hospitality experience spanning over 25 years, Mark has held senior leadership roles in some of the world’s most distinguished luxury hotels and resorts, including The Langham, Shanghai; The PuXuan Hotel & Spa in Beijing; Anthology Group across Asia; and the Huka Lodge in New Zealand.
Mark Wouters Chief Operating Officer of Seren, said:
“I am excited to join Seren Collection, a brand that resonates with my passion for authentic, luxury hospitality and sustainability. With Seren’s strong foundation and inspiring vision, I look forward to working with the talented team to deliver exceptional experiences that highlight the best of Wales.”
Neil Kedward Chief Executive of Seren, said:
“We are all thrilled to welcome Mark Wouters to our leadership team here in Wales. Having him on board is a real game-changer for us.
“His extensive experience across some of the world’s finest properties speaks for itself, but what really excites me is the way he thinks about luxury and leadership – calm, collaborative, and always guest-focused. Mark’s journey from the vibrant, fast-paced metropolis of Shanghai to the rolling green hills of Wales, brings a unique perspective that aligns beautifully with our values here at Seren. We are not just adding a COO; we’re welcoming someone who’s going to shape our future in ways that matter. I can’t wait to see where we can take Seren together. We have already fallen for his well-travelled French Pug, Gingko.”
