The Centre for Alternative Technology (CAT) and Visit Wales have spoken about their shared commitment to developing Mid Wales as a destination that champions responsible tourism, low-carbon innovation and environmental leadership.
CAT welcomed the tourism development team from Visit Wales – the Welsh Government’s tourism arm – for an all-staff meeting. Hosted at CAT’s Visitor Centre near Machynlleth, the visit included a keynote address from CAT co-chief executive Eileen Kinsman.
She shared insights into CAT’s pioneering history, its role in environmental education and innovation and its ambitious redevelopment plans under the Mid Wales Growth Deal project, Cynefin.
The visit came at a pivotal time for CAT, as it prepares for a major phase of redevelopment that will support its reopening to day visitors and further skills provision.
The Cynefin project aims to transform CAT’s facilities and visitor experience, reinforcing its position as a leading environmental charity, visitor attraction and skills provider.
Ian Williams, Visit Wales director of tourism development, said:
“Holding our tourism development session at the Centre for Alternative Technology was incredibly inspiring.
“CAT is a vital partner in our vision for sustainable tourism in Wales. Their work aligns closely with our goals for responsible tourism and environmental leadership.”
The strong and collaborative relationship between CAT and Visit Wales has been instrumental in shaping the vision for sustainable tourism in the region. CAT said the visit reaffirmed the shared commitment to developing Mid Wales as a destination that champions low-carbon innovation, community resilience, and environmental education.
Eileen Kinsman said CAT was delighted to host the Visit Wales development team and to share its vision for the future.
“As we move forward with our redevelopment plans, the support and partnership of Visit Wales is more important than ever,” she added. “Together, we can create a world-class destination that inspires action on climate and sustainability.”
The visit included a site tour, offering the Visit Wales team a first-hand look at the infrastructure, educational spaces and natural environment that makes CAT a cornerstone of sustainability education and tourism in Wales.
