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12 June 2024

Partnership Brings Games Developer’s Products to New Markets


An independent video game developer has announced a strategic partnership with a leading global distributor and operator of The Game Collection, one of Europe’s largest video game ecommerce websites.

Wales Interactive has teamed up with Curveball Leisure in Curveball’s first direct relationship with any game development team/creator.

The collaboration means that Wales Interactive’s recently launched hit game Sker Ritual will be available to purchase in physical boxed editions on The Game Collection and from other retail outlets worldwide from early June 2024.

Dr David Banner, CEO of Wales Interactive, said:

“We are incredibly excited to partner with Curveball to bring Sker Ritual to a wider audience, extending our reach beyond the traditional digital download stores we already publish to. Curveball’s extensive global distribution network will allow us to literally put our game into the hands of more players than ever before through the medium of a physical disc format along with original artwork.”

Andrew Naunton, Founder of Curveball Leisure, said:

“We are constantly impressed  by the innovative and engaging games developed by Wales Interactive, and as a fellow Welsh company operating in the burgeoning video game sector, we are honoured to be partnering with them for the physical distribution of Sker Ritual.

“Having already achieved fantastic success on the digital download stores hitting Top 10 spots across PlayStation, Xbox and STEAM, we believe this game has the potential to be a major hit in the physical world. It is hoped that this initial phase of the partnership will pave the way for a deeper collaboration between our two companies.”



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