Stephen Hughes Fine Watches has teamed up with Ospreys Rugby for a new commercial partnership that will see their logo feature on coaching and staff laptops.
Boasting the largest pre-owned watch collection in Wales and now operating globally through its exclusive online collectors club, the company is an offshoot of Stephen Hughes Fine Diamonds, a family-owned, Swansea-based business that has been trading successfully since 1996 and a long-term commercial partner of the Ospreys.
The company logo will become a familiar match-day sight on the laptops used by Allen Clarke and his coaches, along with the analysis team led by Aled Griffiths.
Speaking at the launch of the new sponsorship, Stephen Hughes said:
“I’m delighted that our Fine Watches business is partnering with Ospreys Rugby, extending what is already a long standing relationship between our two organisations.
“Since launching Stephen Hughes Fine Watches, our operation has expanded from a regional focus to a global one. I’ve been a watch collector myself since I was 16 and it’s in my DNA. What this allows us to do is work with collectors to put quality collections together through our worldwide network, rather than just gathering watches, thanks to a tailored and personal service.
“Our brand recognition will only be assisted by this partnership. Seeing pictures of our visuals on the back of laptops being broadcast on match-days around the world gives us global exposure, working with a brand, Ospreys Rugby, that is itself recognised globally.”
Adam Palfrey, Head of Commercial at Ospreys Rugby, said:
“It’s fantastic to be able to support Stephen Hughes, a big supporter of rugby in the Ospreys region, and the expansion of his Fine Watches business. A successful, family-owned Swansea business, committed to the local community but with international success and aspirations, they share the same ethos and outlook as the Ospreys, and we look forward to continuing to work in partnership for many seasons to come.”
Stephen Hughes is the longest-serving Chairman of the biggest buying group for independent retail jewellers in the UK and Ireland, The Company of Master Jewellers.