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Nearly 70% of Customers in Wales Switch to Purchasing Locally Following Covid-19 Pandemic

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Newly launched online marketplace, Made in Cymru, has found that 68% of consumers are now opting to use small and independent businesses following the COVID-19 pandemic instead of using the large corporations. The same survey found that a further 26% are now starting to make the switch.  

The global COVID-19 pandemic has had a huge impact on all of us. Thanks to social distancing and lockdowns, we have all had to adapt to a new way of living, and a recent survey conducted by Made in Cymru has found that even as things begin to return to some semblance of normality, these changes are here to stay.

68% of those people polled by Made in Cymru stated that over the course of the pandemic, they have ditched the large corporations and instead started shopping with independent local businesses. Building on that, a further 26% of people stated that they were beginning to make the switch towards using small and independent companies instead.

Made in Cymru is the innovative new marketplace for Welsh artisans that has been specifically designed to give these small and independent businesses the chance to reach new customers. The innovative digital platform helps these companies showcase their products online with ease, allowing them to connect with potential customers in the local area.

Mike Gwynne, Founder of Made in Cymru added,

“The pandemic has changed all of our lives, but this survey shows that some of these changes look set to stay. During the early stages of lockdown, there was a growing demand for local businesses, and it is fantastic to see that nearly 70% of consumers are planning to continue that support as things begin to return to normal.”

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Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.

 

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