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Keep Wales Tidy celebrates 50 year Anniversary


Keep Wales Tidy has joined founding partners the WI at the National Eisteddfod to mark the start of our 50th anniversary year.

At the National Eisteddfod in Haverfordwest in 1972, the WI had a mission to keep towns and rural areas across Wales clean and tidy.  Their passion and determination to protect the environment from litter in post-war Britain led to the formation of the Keep Britain Tidy group and later the Keep Wales Tidy campaign from which the current Keep Wales Tidy charity has emerged.

Keep Wales Tidy have come a long way since then.

2022 is a year which continues to challenge the well-being and Keep Wales Tidy way of life, but it also brings with it a growing understanding of the Wales that we want to live in and an opportunity for us all to work together to deliver a Beautiful Wales for now and for the future.

Our country is a truly remarkable one. It has stunning beaches and green spaces and enviable places for nature – all on our doorstep.  The importance of our natural environment shouldn’t be underestimated. It plays a vital part not only in protecting biodiversity, but also in the health and happiness of our people and the strength of our communities.

Keep Wales Tidy Chief Executive Lesley Jones with Chair of the WI Ann Jones

Through programmes and projects, Keep Wales Tidy have set the stage for working together with government, businesses, schools, and local communities to take positive sustainable action, with long term benefits for our health, well-being and natural environment. National initiatives like Caru Cymru and the international programmes such as Eco-Schools have opened up the opportunity to engage with people from all walks of Welsh life. Earlier this year, Keep Wales Tidy launched ‘Beautiful Wales – Keep Wales Tidy', a strategy to outline how they will continue to deliver this work.

Chief Executive of Keep Wales Tidy Lesley Jones said

Keep Wales Tidy holds a special place in the hearts of many people and communities across Wales, and as I come to the end of an incredible 12 years at the helm, I am incredibly proud of the work that my team have delivered to make Wales a better place to live.

But there is always more work to do. I know that I am leaving it in the hands of a world class team and I would ask you to continue to support them in achieving our vision.

Eirian Roberts, NFWI Chair, Wales said:

This is a proud moment for the WI.  To have been part of creating an organisation that has done so much for the local environment across Wales and to be able to celebrate together at a time when the WI continues to have a focus on the projects like the national heritage tree project and climate change is a great honour.

Find out more on Keep Wales Tidy’s website,, and share your stories about creating a beautiful Wales on social media using #KeepWalesTidy50.