Hive Mind’s Pure Honey sparkling mead can now be found in Co-op stores in South Wales.
The Monmouthshire business was founded by brothers Kit and Matt Newell. The listing follows one with M&S last year.
Kit said the listings were “key step-change moments for a rural Welsh producer seeking to harness interest in the nation’s original alcoholic beverage”.
Hive Mind’s mead is made with 100% home-grown honey, supporting local beekeepers who play a pivotal role in bolstering dwindling pollinator numbers.
