Independent gelato brand GG’s has taken over a kiosk at Caswell Bay, Swansea, as part of an expansion strategy.
The firm, which has operated from its ice cream parlour in Penclawdd since 2019 and supplies multiple trade customers, identified Caswell as the ideal location to launch the next phase of the business.
Toby Link-Jones, Operations Manager at GG’s, said:
“Caswell definitely has a real sense of nostalgia. It’s somewhere so many people have grown up visiting, so to now have a presence there feels like a genuine full-circle moment, especially as we’re taking over the venue from another family-owned business who had operated in that location for many years. We want to become part of those same memories for the next generation.
“We’re always looking at opportunities to grow, but it has to be the right fit. Our focus is on building strong, well-run sites that really represent the brand properly, so while we are always looking, the focus over the next few months is getting this premises operating to the standard we want.”
RJ Chartered Surveyors supported GG’s to identify suitable premises across South Wales.
Toby added:
“We’d looked at a few potential locations across Gower over time, but when this Caswell property became available it was a no brainer. It’s such an iconic spot, and for what we’re building with GG’s, it just felt like the right fit. Once RJ Chartered Surveyors presented the opportunity to us, we knew we had to act quickly.”
James Smale-Davies, Associate Director at RJ Chartered Surveyors, said:
“It has been a pleasure working alongside GG’s as they take this exciting first step into expanding their physical presence. Caswell is a prime coastal location, and the kiosk presented a unique opportunity for a high-quality, locally rooted brand to establish itself in a setting that aligns perfectly with its offering.
“We look forward to continuing our relationship with GG’s as they explore further opportunities across South Wales and build on what is already a strong and much-loved brand.”
