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11 June 2024

FSB Strengthens its Wales Team with New Appointment


Wales’s largest business organisation has strengthened its team.

Fflur Elin joins FSB in Wales as Head of External Affairs from the Public Affairs team at Gatwick Airport. Prior to that Fflur worked within the UK Parliament. She now takes on responsibility at the FSB for maintaining and growing stakeholder engagement, leading FSB’s press and media activity and helping shape and grow FSB’s voice within Wales in supporting smaller businesses across the country.

Fflur said:

“I am thrilled to be joining the FSB Wales team at such an important time in Welsh and UK politics. The FSB plays a vital role in championing small businesses and I’m looking forward to engaging with our members to ensure their voices are heard so that they can achieve their ambitions.”

Ben Cottam, Head of Wales at FSB, said:

“As a leading organisation informing future economic growth, it is important that FSB’s voice is as strong as ever. That is why I’m delighted to welcome Fflur to the FSB Wales team. She joins not only our talented team of staff but also our committed and passionate member volunteers in helping develop FSB’s impact across Wales. Fflur’s experience will be an invaluable asset to our work.

“With new leadership within Welsh Government and with a UK General Election imminent it’s vital that decision makers hear and understand the needs of Welsh smaller businesses. In her new role, Fflur will play an important part of articulating that voice for FSB.”


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