Exciting Prospects for North Wales Require a Focus on the Basics

North Wales is poised for a year of opportunity, with some significant developments on the horizon. Projects like Morlais and the Anglesey Freeport are entering pivotal stages, bringing a sense of anticipation and excitement to the region.  

However, alongside the big-ticket items, there is an undeniable need to focus on getting the fundamentals right. Without addressing these foundational issues, we risk undermining the very growth these developments are set to deliver. 

A recent quarterly economic review from the Chamber highlighted a recurring theme among our members: uncertainty. While inflation is easing, businesses remain concerned about National Insurance rises, tax complexities, and the persistent skills gap. One comment from the review stood out to me: businesses need more certainty to make clearer decisions. Without it, they’re unable to commit to investments or growth plans, leaving potential untapped. 

The skills gap is one of the most pressing challenges. While there is much discussion about technical and sector-specific skills, we must also address the deficit in soft skills. Employers tell us that many entering the workplace today lack the basics: how to structure a business email, answer a phone call professionally, or communicate effectively. These may seem small issues, but they have a big impact on how businesses function and grow. 

It’s not just about individuals, either. Apprentices often thrive when they can observe and learn directly from more experienced colleagues. Yet, in a world where remote work is more common and digital communication often replaces face-to-face interaction, these opportunities are harder to come by. Businesses and educators must collaborate to ensure young people are equipped with both the technical and interpersonal skills they need to succeed. 

Infrastructure is another critical area. North Wales boasts stunning landscapes and an enviable location, but the region’s connectivity – both physical and digital – needs urgent improvement. Basic issues, such as mobile signal blackouts along key routes like the A483, can frustrate businesses and individuals alike. Physical needs such as better transport links to areas including Wrexham Industrial Estate and the forthcoming Investment Zone are critical for the continued success of the region. Digital infrastructure, too, must keep pace with increasing demand. Reliable and fast connectivity is no longer a luxury; it’s a necessity for businesses to thrive, especially with the rise of hybrid working. 

If we fail to address these fundamental issues, we risk losing out on opportunities to attract and retain talent. North Wales is a wonderful place to live and work, but people need more than scenic beauty to stay. They need reliable connectivity, modern infrastructure, and access to the skills and opportunities that will enable them to grow professionally. 

The large-scale projects underway across the region offer a chance to shift the narrative. They are tangible evidence that North Wales is open for business and committed to innovation. But these projects also require action – plans must turn into delivery. Collaboration is vital here, which is where the Chamber plays a crucial role. Whether it’s connecting businesses to policymakers or ensuring the voices of local employers are heard in discussions about skills development, clear communication and collective action are key. 

North Wales is on the cusp of something truly special. We have exciting plans, a collaborative business community, and the potential to create a thriving, inclusive economy. But if we want to fully realise these opportunities, we must first ensure the basics are in place. Let’s focus on the fundamentals – skills, connectivity, and infrastructure – while embracing the transformative projects that can elevate our region. 

By doing so, we can make North Wales a beacon of growth, not just for this year but for many years to come.