Showcasing the Best of Welsh Business


Ex-Apprentice Appointed to Support South West and Mid Wales Employers


A former apprentice has been appointed to engage with employers and develop Apprenticeship opportunities in South West and Mid Wales.

Rhinid Herdman, 25, from Ammanford, is the new Apprenticeships Programme development manager for the region employed by the National Training Federation for Wales (NTfW), which represents more than 100 work-based learning providers across Wales.

She is one of five members of a NTfW Apprenticeships Team appointed to make it easier for employers to engage with the Welsh Government’s Apprenticeships Programme. The team’s mission is to increase the number of employers recruiting apprentices and using the Apprenticeships Programme to upskill their existing workforce.

The team will also encourage the recruitment of young people into employment sectors of national or regional importance.

Funded by the Welsh Government with support from the European Social Fund, the team is working with employers and interested stakeholders across Wales.

Rhianydd will work with larger employers, especially those who pay the Apprenticeships Levy, to develop engagement and Apprenticeship opportunities. Employers are referred to her after completing an expression of interest form on the Business Wales Skills Gateway .

The team aims to make a significant contribution to helping the Welsh Government achieve its goal of creating 100,000 quality Apprenticeships in Wales during its current term of office.

Rhianydd, a Welsh speaker, studied performing arts at Gower College Swansea before becoming a business administration apprentice with Carmarthenshire County Council.

She then worked in finance and administration at the Regional Learning Skills Partnership in Llanelli for three years before being appointed senior recruitment officer for a work-based learning project at the University of Wales Trinity St David.

A post as project officer on the Canolfan S4C headquarters in Carmarthen followed before she joined the NTfW. She said her new post would allow her to use her previous training experience and the Welsh language.

“I am looking forward to supporting employers in South West and Mid Wales region to get involved in Apprenticeships and to helping young people to know what is out there for them,” said Rhianydd. “As I was an apprentice myself, I have seen first-hand the benefit of Apprenticeships.

“I already have contacts with businesses across the region through my previous posts and have started to identify the training needs and gaps. I am ready to get stuck in to the role.”

Having had her hopes of becoming a professional ballet dancer dashed, she said she was keen to ensure that Welsh people in the creative industries had qualifications relevant to the workplace.

Away from work, she teaches ballet and contemporary dance and enjoys running. Her ambition is to run a marathon to raise money for equipment for Amman Valley Hospital in memory of her grandfather.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


Related Articles