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Event to Tackle The Iconic Devil’s Staircase in Mid Wales


A new 31-mile ultra trail race planned for next spring will tackle the steep ascent of the iconic Devil's Staircase near Llanwrtyd Wells in Mid Wales.

Llanwrtyd Wells is renowned for hosting a series of wacky and wonderful competitions, including the World Bog Snorkelling Championship, Man versus Horse Race and the World Alternative Games, to name but a few.

Now Green Events, organiser of most of these competitions, has come up with the Trailhead Get Jerky Devil's Staircase Ultra Trail Race, which will cover 50 km (31 miles) and has a total ascent and descent of 5,714ft (1,741m). Most of the race will be off road with some short road sections including the “hellish” ascent (25%) of the iconic Devil's Staircase.

The race, which will be held on April 4, 2020, is being sponsored by Trailhead Fine Foods’ Get Jerky brand, award-winning premium Welsh Beef Jerky snacks made in Welshpool.

When Trailhead’ managing director Arwyn Watkins heard that Green Events was launching the new event that involved taking on the challenge of the Devil’s Staircase, he just had to get involved.

“The Devils Staircase is set in Nant Irfon where my family and our forefathers have worked the land in the beautiful Irfon Valley for centuries,” said Arwyn. “With the River Irfon and the race route running through the family farm, it was only right that Trailhead should support this challenge.

“The race also fits perfectly with the Get Jerky brand because the snacks are nutritious and high in protein, providing the fuel for customers to enjoy endurance activities.”

Trailhead’s handmade, artisan jerky is produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The jerky has recently been made gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.

The Get Jerky snacks are now available at service stations, farm shops, delicatessens, convenience stores, tourist attractions and petrol stations. Visit to order online or to discover where you can buy the tasty snacks.

“The race will test endurance and stamina during the 50 km trail and all the runners will be rewarded with a fantastic and lasting memorable experience,” said Lindsay Ketteringham, chairman of Green Events.

“We recognise that ultra trail running is a fast-growing sport and we have the terrain here for it. We are hoping to attract around 200 runners to experience this iconic journey.

“Having Trailhead Get Jerky as sponsor is a match made in heaven, particularly with the logo that the company has come up with. It all ties together with the Watkins family connection, which is ideal.”

The race will start in the centre of Llanwrtyd Wells at 9am and the route includes the old Drovers’ road that runs to the ford at Abergwesyn, the beautiful Abergwesyn valley, Soar y Mynydd, the most isolated chapel in Wales, the head of the spectacular Llyn Brianne reservoir and the 11th century St David's Church.

The course will be marshalled and waymarked with water points and two feed stations will provide cold and hot drinks, bananas, cakes and sweets. At the finish there will be Welsh cawl and a vegetarian alternative on offer.

Each runner will receive a unique devil medal and there will be prizes for the first three male and female runners. The entry fee is £45 which includes a technical T Shirt. To enter the race online visit .


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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