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Creative Subscription Service Secures Six Figure Investment

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Cardiff-based firm, Aura Ads, has secured a significant six-figure investment from an angel investment group as the company continues to expand.

Investing in the Cardiff-based firm is business angel Jim Lewcock, who founded the digital marketing and investment group, BLUE14. The group aims to invest in high growth performance media agencies who service DTC brands, providing strategic support and immediate growth opportunities.

Aura Ads is an e-commerce Facebook creative agency that produces beautiful direct response ads that are designed to convert on paid social. Previous clients include Huel, Wild Cosmetics, Pact Coffee, Abbot Lyon and Freddie’s Flowers.

Since launching in April 2020, Aura Ads has increased from just a team of one, Founder Ryan Walton, to now over eight members of staff, with six additional job roles currently being recruited for.

The funding will help Aura Ads accelerate growth through new hires and faster customer acquisition.

Ryan Walton, Founder of Aura Ads, says:

“Despite the sophistication of digital advertising channels like Facebook, the creative services on offer for DTC brands are not fit for purpose. Our unique subscription model offers eCommerce advertisers the ability to create a high volume of ad creative, built to convert on paid social.

We are thrilled that Jim and the BLUE14 group see the value of our model and are excited for the growth opportunities they bring.”

The business has seen huge growth in the past year, increasing revenue by 830% in the past 12 months, employing several members of staff and launching an American site to reach international clients.

Lead investor, Jim Lewcock, says:

“We’re loving Ryan and the Aura teams agile creative model – it’s scratching a big client itch in social video and the fast growth says it’s working”

Ryan’s current aim is to hit £1m / year run rate which he expects to do in the next couple of months. Once that’s been hit, it will be a case of scaling up even further and setting higher business targets.