Showcasing the Best of Welsh Business


Connecting People and Places


Written by:

Jane Carpenter,

Planning Director for

Redrow in South Wales

Life is much simpler when you’re well-connected to the places you want to go.

Creating new walking and cycling routes so that our customers can lead a happier, healthier life are a fundamental part of our commitment to placemaking and that starts with the very initial design of our developments.

Redrow 8 is our innovative placemaking framework. It sets out eight design principles that define how we achieve sustainable development on all of our sites. Active travel is of critical importance; encouraging and providing realistic and appealing options with clear, direct and attractive routes for pedestrians and cyclists

That’s why we work hard to create a development structure that is easily understandable with a clear hierarchy of spaces and distinctive streets; incorporating focal buildings and ensuring attractive landscape features that encourage a healthy lifestyle by making it easy and enjoyable to walk and cycle.

Importantly, we also manage vehicle speeds through street design – we’re not giving up on cars just yet! However,  we are increasingly giving priority to pedestrians, cyclists and public transport in line with local transport plans.  For example, Plasdŵr has a network of footpaths and cycle routes that have been carefully designed to connect Cardiff’s £2 billion, 900-acre garden city, therefore helping to reduce dependency on private vehicles.

Well-designed and safe active travel routes connect to the wider active travel and public transport network, and public transport stations and stops are positively integrated with three new super cycleways running through the site, connecting to the Taff Trail and the Ely Trail when Plasdŵr is complete. Buses will also run up to every five minutes serving the proposed development, and people will be able to connect between buses, between bus and rail, and bus and bicycle. It’s a great example of planning for active travel.

Here at Redrow, we are committed to supporting the Welsh Government’s vision of walking and cycling becoming the preferred ways of getting around. The Active Travel (Wales) Act 2013 has certainly set Wales on a path to help transform our country into an ‘active travel nation’ and we’re doing what we can by planning and designing our developments in a way that helps make people and communities feel more connected.

In fact, at the start of the last financial year we were rated as a Top 3 Housebuilder in the UK for Sustainability and have since won a gold award for the fourth year in a row by the Next Generation benchmark. The Benchmark rigorously evaluates the annual progress the homebuilding sector has made in delivering sustainable development and recognises our sustainability strategy, management and progress. We were also awarded the Next Generation Innovation Award for our research into social value and our new social value calculator.

We know that active and social places are those that are well-connected and promote well-being. That’s why we choose our sites carefully and design our developments to support healthy lifestyles and access to nature while making the most of renewable and low carbon energy. It’s a proactive approach that is creating sustainable places that offer a better way to live with award-winning homes and neighbourhoods that are designed to perfectly complement the lifestyles of our customers.


Redrow is a leading UK premium housebuilder, proudly headquartered in Ewloe, Flintshire.

Established in 1974, it has earned a unique reputation for quality, building beautiful homes and communities, creating, in its words, a better way to live. It delivers for both investors and the wider community by centring all its activities around its three values of creating thriving communities by building responsibly and valuing people, all while engaging with colleagues and stakeholders.

Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year to 27th June 2021, Redrow built more than 5,500 premium new homes across England and Wales and the Group reported revenue of £1.9bn.

Redrow directly employs well over 300 people across Wales, 15% of whom are trainees, graduates or apprentices, at its headquarters, regional offices and developments.

It takes responsibility seriously: last year, Redrow achieved the Global Good Company of the Year Silver award in recognition of its social impact and launched its ‘Nature for People’ biodiversity strategy, established as part of a long-standing partnership with the Wildlife Trusts. In June 2021, Redrow was included in the FT’s inaugural listing of Europe’s Climate Leaders for achieving significant reductions in its greenhouse gas emissions between 2014 and 2019.

Over the past year, Redrow has consistently been rated as ‘excellent’ on Trustpilot and once again achieved the Five Star Customer Satisfaction award from the Home Builders’ Federation (HBF). The company is also one of just eight UK construction companies to be named a Diversity Leader in the Financial Times’ inaugural list of European leaders for workplace diversity and inclusion.

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