Cellar Drinks has acquired Hurns Beer Company, a historic name in the drinks industry dating back to the late 1800s.
Under the new leadership, Hurns Beer Company will continue to operate from its existing depots in Swansea and Caerphilly. The Hurns name will remain, preserving its deep-rooted legacy and trusted reputation in the industry, said Crickhowell-based Cellar Drinks.
Rhys Anstee, Managing Director at Cellar Drinks, said:
“I am thrilled to take on the stewardship of Hurns Beer Company and cannot wait to build upon its incredible legacy. Hurns has a rich history, and we are committed to honouring its past while also driving it forward into a new era. Our customers can look forward to unrivalled service levels as well as an expanded and diverse product offering, ensuring that we continue to be their trusted drinks supplier for years to come.”
Connie Parry, from the Hurns family, shared her confidence in the transition, saying:
“As a family, we are delighted to hand the keys over to Rhys. We have known each other for many years, and he is the ideal custodian to lead the business into its next chapter. The entire team is excited about the future and looks forward to working together to continue growing the business.”
Chyrelle Anstee, Director at Cellar Drinks Co, added:
“Our new Hurns customers can look forward to a new online ordering facility, lots of engagement from key suppliers, and a new bi-monthly brochure that will allow them to focus on profitability in these uncertain times. We're committed to offering innovative solutions that make doing business easier and more profitable for all of our customers.”
