Castle Dairies will be the new title sponsor of the Cardiff Devils for the 2026/27 season.
The partnership forms part of Castle Dairies' 60th anniversary celebrations and reflects the business's continued progression, ambition and commitment to supporting Welsh success stories.
As title sponsor, Castle Dairies will feature prominently throughout the season, with the brand's logo taking centre ice at the Cardiff Devils' home, Vindico Arena, in the International Sports Village in Cardiff Bay as well as appearing on the team's official playing jerseys.
To mark the start of the partnership, Castle Dairies made a special delivery to the Devils' squad, with the brand arriving at Vindico Arena to hand over the team's new season jerseys.
Nigel Lloyd, Managing Director at Castle Dairies, said:
“Celebrating 60 years is a very special milestone for us, and we wanted to mark it in a way that honoured where we've come from while also reflecting the ambition, progression and teamwork that continue to drive the business forward.
The Cardiff Devils are a club I have supported and admired for a long time – not just for their success on the ice, but for the passion of their fans, the strength of their team spirit and the way they are rooted in the local community. Those values really resonate with us as a family business.
“We're incredibly proud to become title sponsor of one of Wales' most successful sporting teams, and we're looking forward to playing our part in what promises to be a fantastic season for the club, the players and the fans.”
Todd Kelman, Managing Director for the Cardiff Devils, said:
“This partnership brings quality, ambition and strong community values that felt like a natural fit for the Cardiff Devils. We have a shared pride – in Wales, in teamwork, and in striving for success. We're excited to have Nigel and the Castle Dairies team alongside us this season, and we look forward to building something really special together for our players, our fans and the wider Devils community.”
