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7 April 2025

Cardiff’s Reusable Cup Pilot Extended to Maximise Insights


The Cardiff Refill Return Cup pilot scheme has been extended for a further two months to maximise the insights and benefits gained from the initiative.

The additional time will allow the pilot to continue supporting Cardiff residents and businesses to reduce single-use cup waste, while generating further data and learnings to inform future reuse schemes across the UK.

The Cardiff pilot saw the return of more than 10,000 reusable cups in six months and to date it is estimated the scheme has saved 178kg of CO₂ – the equivalent of 1,272,337km of car travel.

The scheme – the first of its kind in Wales – enables customers to borrow a reusable takeaway cup from any participating café and return it to any other venue in the network. Cups are free to use if returned within two weeks and are then washed and recirculated for future use.

Led by the business improvement district FOR Cardiff in partnership with environmental non-profit City to Sea, the pilot has been taken up by more than 20 Cardiff businesses. It will be evaluated by Cardiff Business School and Greenwich Business School, providing a robust evidence base to support similar models in other locations.

140824 - For Cardiff - Cardiff, Wales, United Kingdom

Little Pikkle Coffee Shop, based in Capital Tower, has become the latest venue to join the growing network of participating businesses.

Carolyn Brownell, Executive Director of FOR Cardiff, said:

“This pilot has shown that Cardiff businesses and customers are willing and ready to embrace more sustainable habits. Every cup returned is a small but meaningful win for the city, and the data and insights we’ve gathered will pave the way for smarter, scalable solutions to single-use waste in the future.”

George Clark, Programme Lead at City to Sea, added:

“The extension of this scheme is a testament to the city’s commitment to tackling the issue of single-use waste. 10,000 returns is a significant milestone, and Cardiff is proving that sustainable change is possible when businesses and communities work together.”



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