A Cardiff-built tech platform has recruited more than 1,600 freelance photographers and videographers across the UK since launching just three months ago, in a fast start its founder says proves the demand for on-demand creative booking.
FrameGo.io, founded by Cardiff entrepreneur Rahim Bah, lets businesses and individuals find and book verified photographers and videographers, known on the platform as Storytellers, in minutes rather than days. It launched in June 2026 and has grown its Storyteller network to more than 1,600 across the UK in that time. Users download the app, select their location and choose from photographers and videographers in that area. They can track the storyteller just like Uber, and then rate and review their service to help others.
Rahim is already a familiar name in the Welsh business scene. He established Bah Properties in May 2016, managing his own homes and those of other landlords, and has grown it into a multimillion-pound portfolio with 15 people working across the business. Through his training business, Property Investments Blueprint, he has taught more than 2,500 professionals to use property to build extra income, and in 2023 he appeared on BBC's Homes Under the Hammer.
“Bah Properties came from managing my own properties, then a few for other landlords who asked. Property Investments Blueprint came from helping one friend buy a house, then another,” says Rahim. “FrameGo follows the same pattern: spot a problem people have stopped noticing, then build the fix.”
The idea for FrameGo came from a frustration familiar to plenty of small business owners. Needing a videographer for a short shoot in Edinburgh in 2025, and unable to find anyone local in time, Rahim ended up flying someone up from Cardiff instead, at a much bigger cost.
He says:
“Sitting on the flight home I kept thinking, why can I book a taxi in seconds, but I can't book a photographer or videographer when I actually need one? There are talented people everywhere, with no simple way for someone like me to find and book them.”
FrameGo is aimed at small businesses, event and hospitality venues, wedding suppliers and marketing teams who need professional images or video at short notice, often without an agency budget. It also gives freelance photographers and videographers, including many based in Wales, a new route to paid work. Customers download the app, enter their location and browse verified photographers and videographers, known as Storytellers, who are available nearby. They can compare profiles, book in minutes rather than days, and track their Storyteller's arrival in real time, just like a taxi app. Once the shoot is done, customers rate and review the service to help others choose with confidence.
Rahim's ambitions for FrameGo extend well beyond Wales. He wants the platform to become the first name people think of when they need a photographer or videographer, whether they're organising an event in London, running a business in Lagos or visiting Dubai, with a long-term goal of building a billion-pound global business.
Rahim says:
“There is a huge amount of work ahead. But I want to build something that started in Cardiff and changes how people book professional content, and how creative people find work.”
For Guinea-born Rahim, moving to Cardiff was a turning point. He arrived in the UK alone at 15 with no money and unable to speak English, before going on to graduate with a degree in Accountancy and Finance and moving to Cardiff in 2015 to build his career. He says leaving London gave him the space to reset.
He said:
“Moving to Cardiff didn't solve everything overnight, but it gave me room to change my habits, focus on my future and start making different choices.
“I couldn't control what brought me to the UK, but as I got older I realised there were decisions I could make for myself. Leaving London was one. Learning about property was another. Starting my businesses was another.”
That experience of struggle also shapes his ambitions beyond business.
He adds:
“Giving back matters to me. I want to help provide homes for people facing homelessness and help feed at least 1,000 people a year. I know what it feels like to struggle, and I want whatever I build to be useful to people beyond my own family.”
