The Wales Food and Drink Awards are pleased to announce that Asda, one of the UK’s leading grocery retailers, is joining the list of high-profile organisations sponsoring this year’s awards ceremony.

The awards, which celebrate the very best food and drink producers in Wales, are a highlight of the Welsh food and drink calendar.

Asda’s sponsorship will further enhance the opportunity for connections between Welsh producers and buyers and showcase the incredible talent and innovation that exists within the Welsh food and drink industry. The retailer is committed to supporting local producers and suppliers, and the awards will provide a platform for them to promote their products to a wider audience.

Gruffudd Roberts, local buying manager for Wales at Asda, added:

“We’re really proud to be part of the Wales Food and Drink Awards. It’s fantastic to see the level of commitment shown by Welsh producers, suppliers and the hospitality industry – it never ceases to amaze me how much experience, innovation and quality that keeps coming through each year.”

Liz Brookes, co-founder of the Wales Food and Drink Awards, said,

“We are thrilled to welcome Asda as a sponsor of the Wales Food and Drink Awards. Asda is a leading supporter of local communities and their support will help us to showcase the very best of Welsh produce to a wider audience.”

Headline sponsors; Castell Howell’s Head of Sales & Marketing, Haydn Pugh added:

“At Castell Howell, we recognise the crucial role Welsh Food and Drink producers play in catering to a diverse customer base, particularly within the hospitality industry. Our pride in this partnership stems from a shared commitment to supporting and championing the vital sector of the Welsh economy.

“As we welcome both longstanding and new sponsors to this event, we celebrate sharing the same core values and eagerly look forward to commencing an exciting journey.”

Also joining the Wales Food and Drink Awards 2024 are Swansea University, Food and Drink Federation, Pembrokeshire Creamery and Food and Drink Skills Wales as new supporters this year. They join headline Sponsor Castell Howell and Cywain, BIC innovation, Cambrian Training, Food Innovation Wales, , Hugh James, Itch Investors, Kilsby Williams, Business News Wales and Stills as valued sponsors and supporters.

The Wales Food and Drink Awards, is co-founded by broadcaster Sian Lloyd and Liz Brookes, Director of Grapevine Event Management, which runs the Awards. The black- tie ceremony will take place on 9th May at Brangwyn Hall, Swansea. The awards will be judged by a panel of experts, and the winners will be announced on the night.

Full details of sponsors and how to enter can be found HERE