Businesses across Neath Port Talbot are to be given a new platform to share their stories, experiences and ambitions through a dedicated business podcast series, launching as part of the new Business News Wales Neath Port Talbot news channel.
The NPT Business Podcast series, will feature conversations with business owners, entrepreneurs, industry leaders and organisations helping to shape the region’s economy, providing an opportunity to showcase local success stories, explore emerging opportunities and highlight the challenges facing businesses across the area.
The podcasts will be distributed through Spotify, Apple Podcasts and more than 50 other podcast platforms, helping Neath Port Talbot businesses reach audiences beyond the region and providing greater visibility for the area’s growing business community.
The initiative forms part of the new Business News Wales Neath Port Talbot channel, which is being developed to provide dedicated coverage of the local economy, including business news, investment, innovation, employment, infrastructure and economic development.
Alongside the podcast series, the channel will feature original journalism, a dedicated regional newsletter and insights gathered through the INFORM Wales Neath Port Talbot Editorial Board.
The aim is to create a more connected media platform for the region, bringing together businesses of all sizes and giving greater prominence to the people, organisations and projects contributing to its economic future.
The podcast series will provide a platform for established employers, growing SMEs, start-ups and entrepreneurs to discuss their experiences and share their perspectives on doing business in Neath Port Talbot.
It will also explore the region’s changing industrial landscape, including opportunities associated with the Celtic Freeport, advanced manufacturing, renewable energy, technology, skills and inward investment.
Importantly, the series will not focus solely on major investment projects or larger employers. It will also seek to highlight the contribution of smaller businesses and the entrepreneurs creating jobs, developing new products and supporting communities throughout Neath Port Talbot.
Business News Wales, Podcast Production Manager, Natalie James said:
“Neath Port Talbot has an incredibly diverse business community, with people doing some fascinating things across manufacturing, technology, energy, professional services and many other sectors.
“We want to give those businesses a much stronger voice and create opportunities for their stories to reach audiences well beyond the local area.
“This is about more than simply promoting individual businesses. It’s about building a stronger understanding of the region’s economy, connecting people and making sure Neath Port Talbot’s business community has a platform where its voice can be heard.”
The new podcast series will complement the work of INFORM Wales, a sister initiative to Business News Wales which brings together senior representatives from business, industry, education and government to examine the opportunities and barriers affecting economic development.
The launch comes at a time of considerable economic change for Neath Port Talbot, with major industrial developments, infrastructure investment and emerging opportunities creating renewed interest in the region.
Businesses and organisations across Neath Port Talbot interested in being featured in the new podcast series are encouraged to contact Business News Wales to discuss opportunities to participate.
