Global digital crafting company, Graphtec, based in the heart of Wrexham’s Technology Park, have joined forces with advertising agency, Brandchange and one of the UK’s most popular Influencers to produce their first Sky TV commercial.
Graphtec are the UK’s official importer and distributor for the electronic craft cutting brand, Silhouette. The Sky commercial will promote the latest product in their range, the ‘Silhouette Portrait’, which uses a small blade to cut paper, cardstock, vinyl and fabric up to 8″ wide and 10 feet long, currently retailing at £145.00.
The 30-second commercial will feature leading lifestyle Instagram Influencer Sally Hurman (@GettingStuff DoneInHeels), who will present the advert and demonstrate the Silhouette Portrait in her Surrey Hills-based home.
The commercial is due to broadcast at the end of September to the North East region and will be subsequently rolled out to a national audience.
Phil Kneale, CEO at Graphtec GB, said:
“With Brandchange’s direction, we are able to use Sky AdSmart’s technology to place our brand and product in front of a very specific targeted audience. Working with an Influencer is also very exciting for us as it enables us to reach an even wider and new market.”
Ken Davies, Creative Director at Brandchange, added:
“We were really excited when Graphtec approached us with a brief to produce their first Sky AdSmart commercial. The more we explored the possibility of working with an influencer, the more it made sense to get Sally involved, she was the perfect fit for their brand, and with the added bonus of utilising her social media following we are confident the campaign will be a great success.”