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26 August 2026

Welsh Travel Tech Firm Expands Through Trip.com Launch


Cardiff-based Final Rentals has launched on Trip.com, giving independent car rental operators across more than 65 countries access to one of the world's leading travel booking platforms.

Final Rentals' network of more than 215 locations across five continents is now live on Trip.com, allowing its franchise partners to reach international travellers through the platform.

The integration connects Final Rentals' proprietary AI-powered booking engine, BLADE, directly with Trip.com's booking platform, enabling real-time availability, pricing, and reservations across participating locations and allowing car rental operators of all sizes to compete on a level playing field.

The partnership gives independent, local car rental businesses access to international booking demand that would be difficult to reach individually, while allowing them to retain their own fleets and customer relationships.

Ammar Akhtar, founder and CEO of Final Rentals, said:

“This is exactly what Final Rentals was built for. Trip.com gives our partners access to a huge international travel audience that many independent rental businesses simply couldn't reach on their own.

 

“Our model is about giving local operators the technology and distribution they need to compete with the biggest names in car rental. Partnerships like this show what is possible when you combine local expertise with the right technology and global distribution.”

Founded in Cardiff in 2019, Final Rentals operates a franchise model that provides independent car rental companies with booking technology and access to global distribution. The company has expanded its presence to more than 65 countries and 215 locations, connecting local operators with international customers through its platform.

The Trip.com listings are now live across participating Final Rentals locations.



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