A research technology company has chosen Ceredigion as home to its new global headquarters.

Delineate is at the forefront of pioneering new ways of gathering consumer insights, and has colleagues in cities including London, Paris and Mexico City.

Its new head office in west Wales will house 50 employees working across a range of roles, and the company will be the first business in the research technology sector to establish a presence in the area.

The office launch was supported by funding from Welsh Government, who have helped deliver investment to ensure that empty premises are given a new lease of life.

Business News Wales editor Gemma Casey spoke to James Turner, CEO of Delineate, about the decision to base the company in Ceredigion, and his hopes that more tech companies will continue to do the same.