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11 June 2024

Welsh Marketing Franchise Recognised in National Awards

A Welsh marketing franchise has taken a top prize at the national Virtual Franchise Awards 2024.

activ Digital Marketing Franchise won the Best Adaptation to Change at the awards run by the Quality Franchise Association UK. The accolade celebrates the franchise's new model aimed at further expanding its network across the UK.

“We are thrilled to receive this prestigious award,” said Managing Director Katie Bullon. “It is a testament to the hard work and dedication of our entire team. Our new franchise model, which we launched just a few months ago, is designed to empower future generations of marketing entrepreneurs, providing them with the tools and support they need to succeed. It really does complement our existing model which has been in place since 2008, allowing us to welcome a new type of franchisee.”

The new model includes a consultant-led trading brand, allowing franchisees to use their own name alongside the activ brand, which activ says is designed to support a recent surge in marketing consultants and influencers to the industry who often find it harder that they expect to ‘go it alone’. It also features an expert support panel offering comprehensive business coaching and an internal CPD scheme for consistent training.

Last month the first consultant-led franchisee was launched as activ Marketing by Lou Eddy covering the Basingstoke area.

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