Welsh Athletics has announced a partnership with South Wales-based sports compression brand Bearhug.
The collaboration will focus on enhancing performance, recovery, and overall wellbeing for Welsh athletes at every level, from grassroots participation through to elite competition, while championing innovation and community within the sport.
CEO of Welsh Athletics, James Williams, said:
“We’re delighted to be partnering with Bearhug, a South Wales brand that shares our commitment to supporting athletes at every level of the sport. This collaboration represents an exciting opportunity to enhance the performance, recovery, and wellbeing of our athletes through innovative, high-quality compression products. Just as importantly, it allows us to align with a local business that understands the needs of our community and is invested in the future of Welsh sport. We look forward to working closely together to drive positive impact both on and off the track.”
Rhys George, CEO at Bearhug, added:
“Athletics in Wales has an incredible community at its heart – thousands of people of all ages and abilities who simply love to run, jump and compete. That community spirit is what excites us most about this partnership. We want every Welsh Athletics member to feel the Bearhug difference, whether they're lining up at a local parkrun or chasing a national title. Every athlete deserves to move well, recover faster, and stay in the sport they love. “
