The annual Visit Pembrokeshire Tourism Summit returns on the 26 March and will include a keynote address from Chair of UKHospitality, Kate Nicholls OBE.
The industry event, held at Folly Farm, is open to anyone who is involved in or has an interest in tourism in Pembrokeshire. This year's theme is Shaping The Future Together & Sustainable Growth for Pembrokeshire.
The event will bring together tourism professionals from across the industry, including members, Ambassadors and Strategic partners, and partners from across the public and third sectors.
Kate Nicholls OBE, current Chair and former Chief Executive of UKHospitality, will be keynote speaker.
Jason Thomas, Director of Visit Wales will give an update from Visit Wales and John Davies, Chair of the Executive Committee at the 2026 Eisteddfod, will also be presenting. John is a former leader of Pembrokeshire County Council.
Emma Thornton, CEO Visit Pembrokeshire, will present on the organisation's 10 Year Vision for the Pembrokeshire Visitor Economy.
She said:
“The Visit Pembrokeshire 2026 Tourism Summit will be a day to unite our industry, strengthen our voice, and shape the future of tourism in our county. Attendees will have the opportunity to make new connections, share innovation and best practice and above all, champion our visitor economy. Be in the room. Be part of the conversation. Be part of the future.”
