GUEST COLUMN:
Ade Andrews
Cluster General Manager
The Celtic Collection
Hospitality is more than just an industry in Wales – it is woven into the very fabric of our culture. From the warm welcome of our local pubs to the culinary experiences offered by Welsh chefs, the sector plays a key role in both our economy and our identity.
Having weathered the storm of the pandemic, I am pleased to witness the industry not just recovering but evolving into something stronger and more resilient.
Post-pandemic, we've seen a remarkable resurgence, particularly in domestic tourism at our hotels across The Celtic Collection. Staycations have boomed at the hotels I oversee at Tŷ Milford Waterfront and St Brides Spa Hotel, as people rediscover the beauty of their own country, turning to Wales for its stunning landscapes and rich cultural heritage. There's also been a steady but encouraging return of international visitors, further driving the recovery. This resurgence is mirrored in the hospitality scene locally, where the growth in casual dining, events, and conferences reflects a return to normality, if a new and improved normal.
The Welsh food scene, especially, has never been more vibrant. Street food, in particular, has taken centre stage, bringing creative, affordable, and diverse culinary experiences to locals and tourists alike. The rise of Welsh suppliers, too, has been a vital part of this growth, with many earning international acclaim for their high-quality products. These achievements don’t just enhance our local offering – they help put Wales firmly on the global map.
Hospitality accounts for around 12% of the workforce in Wales, with significantly higher figures in regions like Pembrokeshire, where it's the second-largest employer after the refineries. It’s an industry that drives local economies and provides opportunities for many.
While the recovery is encouraging, we must acknowledge that there is still work to be done. Challenges remain, and the sector needs continued support to fully regain its pre-pandemic strength. But there is no doubt that hospitality is making a comeback, and its future looks bright.
In celebrating its role as an economic driver and a cultural cornerstone, we must ensure that hospitality continues to thrive. After all, it is this very spirit of Welsh hospitality that defines who we are, both at home and on the global stage.
