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7 June 2024

The Royal Mint Signs Exclusive £100m Deal to Expand into US Market

The Royal Mint has signed an exclusive distribution deal worth £100 million to grow its commemorative coin business in the US.

Since 2022, The Royal Mint, has seen a 118% increase in the number of US customers, highlighting the popularity of British coins amongst US collectors. More than 17,000 1oz silver commemorative coins have been purchased by US based customers over last two years, with Royalty coins and series depicting Star Wars and Harry Potter proving particularly popular.

The deal with the Rare Coin Company of America (RARCOA) is projected to turnover £100 million over the next three years.

Founded in Chicago in 1962, RARCOA is one of the largest importers and distributors of gold coins from around the world, with a customer base spanning the US, Europe, and Asia. The new partnership will see The Royal Mint further expand into the US coin collecting market with its tailored, UK-made, commemorative coin products.

Based in Llantrisant, The Royal Mint is one of Britain’s oldest companies and the original maker of UK coins.  Today The Royal Mint is a premium British maker, providing carefully crafted coins and precious metal products for the UK and overseas. It has three main focuses as a business: Currency, Consumer (collectable and rare, historic coins) and precious metals investment.

Rebecca Morgan, Director of Commemorative Coin at The Royal Mint, said:

“From Royalty to Harry Potter, our coins celebrate the milestone moments and cultural icons that make Britain famous around the world. All our coin collections are made in the UK and British Craftsmanship continues to have strong appeal internationally.

“Recent collections celebrating the Coronation, Star Wars and Liberty and Britannia have seen increased demand from US collectors and we expect this to grow over coming years. Our new partnership with RARCOA will make it even easier for US customers to own a piece of British history from The Royal Mint.”

Wayde Milas, President of RARCOA, said:

“As one of the leading rare coin companies in the United States, RARCOA is excited, eager and proud to be the exclusive US distributor of The Royal Mint’s commemorative coins. We’re thrilled to be working with Britain’s oldest company and the original maker of UK coins, and to share this rich heritage with our customers across the US, Europe and Asia.”

The Royal Mint’s rich history, combined with RARCOA’s distribution capability and US market knowledge formed a perfect fit for RARCOA to become the exclusive US distributor for commemorative coins.  The deal does not include Bullion, Collector Services, or any other business area.

Over the last three years, the commemorative coin division has acquired more than 400,000 new customers.


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