Transport for Wales (TfW) is launching a new subscription and loyalty app that aims to reward passengers for their travel.
The JurnyOn app offers TfW passengers a host of benefits including discounts on advance train tickets and the opportunity to earn loyalty points for mileage travelled on TfW services.
Subscription plans start at £1.90 per month.
Key Features of the JurnyOn App include:
- Earn Points for Every Mile: Passengers can earn 1 point per mile they travel on TfW train services, regardless of whether they have a subscription. These points, valued at 1p each, can be redeemed for in-app rewards or used to reduce the cost of their monthly subscription.
- Flexible Subscription Tiers: The JurnyOn app offers three distinct subscription tiers – Silver, Gold, and Platinum—each offering increasing discounts on TfW Advance train tickets. Silver subscribers enjoy a 10% discount, Gold subscribers receive a 15% discount, and Platinum subscribers benefit from a 35% discount.
TfW has partnered with JurnyOn to deliver this pilot scheme and plans to expand the offer to include more ticket offerings and savings for customers in the future.
As the first Train Operating Company (TOC) to implement a subscription-based discount system in the UK, TfW said it was excited as to what this will offer customers and aims to attract more people to use public transport.
Alexia Course, Chief Commercial Officer at Transport for Wales, said:
“We are thrilled to partner with JurnyOn to introduce this innovative offering to our customers, rewarding their continued loyalty to our services.
“This initiative has progressed at great pace due to the dedication of our Innovation Lab and Network Growth teams. It exemplifies how our teams are collaborating effectively with partners like JurnyOn and leveraging its unique technological solutions to lead another first for the UK rail industry.”
Divya Prashanth, Chief Executive Officer at JurnyOn, said:
“At JurnyOn, we’re thrilled to be partnering with Transport for Wales.
“Together, we’re reimagining public transport through innovation that truly serves people. From our subscription-based AI ticketing app, which simplifies complex fare structures, to the world’s first blockchain wallet for mobility, our goal is to make travel accessible, intuitive, and affordable for all.”
