Dawsons Estate Agents has launched a pioneering campaign with Heartbeat Trust UK to mark Restart a Heart Day.
The South Wales agency has committed to a company-wide defibrillator and Critical Bleed Control (Multi Trauma Box) training programme to begin an awareness raising campaign within their area.
The agency has ambitions to roll the initiative out nationwide through the help of Agents Giving, which works with estate and lettings agents and their suppliers across the UK to encourage, support and promote their fundraising activities.
The campaign begins in Swansea, the UK’s first defib-friendly city, where every Dawsons branch will take part in live training over the coming weeks. Delivered by Heartbeat Trust UK, these sessions will equip staff with the knowledge and confidence to use defibrillators and Critical Bleed Control (CBC) Kits in real emergencies. The training is being provided free of charge to every Dawsons employee.
“Every second counts in an emergency,” said Naomi Webborn, Head of Marketing at Dawsons.
“Defibs and CBC kits save lives, but too often they go unnoticed or unused because people don’t know where they are or fear using them incorrectly. We want to change that, starting here in Swansea, and then across the UK. By raising awareness and building confidence, our industry can create a ripple effect that makes a real difference.”
The inspiration for the campaign came earlier this year when industry trainer Stephen Brown shared his story of saving a stranger’s life using a defibrillator. His experience highlighted the urgent need for greater awareness, accessibility, and preparedness across all sectors.
Simon Tucker (Trustee of Heartbeat Trust UK), added:
“Our mission is simple: to ensure life-saving equipment and training are accessible to everyone, everywhere. Partnering with Dawsons allows us to reach into communities in a brand-new way, through an industry that touches so many lives daily. By empowering their team, Dawsons are not only protecting their colleagues and clients, but also setting an incredible example for businesses across the UK to follow.”
Dawsons and Heartbeat Trust UK will host a series of public awareness events in Swansea starting on 16th October, showcasing how simple the equipment is to use and answering questions from the public.
