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Swansea Building Society Appoints New Business Development Manager for Pembrokeshire Area


Swansea Building Society has appointed a new Business Development Manager to cover the Pembrokeshire area, reinforcing and expanding its commitment to West Wales. Paula John, who has been with the Society since July 2016, will be based at its Carmarthen branch and will spearhead its strategic initiatives across Pembrokeshire.

Paula brings a wealth of experience to her new role, having served in various capacities within Swansea Building Society, starting as a Manager's Assistant and later excelling as a Mortgage Advisor for the past two years, since January 2022. With seven and a half years of dedicated service, Paula John's promotion underscores Swansea Building Society's dedication to nurturing and advancing its internal talent.

In her new capacity, Paula will leverage her 35 years of comprehensive experience in the finance industry. Her new role as Business Development Manager will see her fortifying relationships with key stakeholders in the Pembrokeshire area, including brokers, solicitors, accountants, valuers, and estate agents.

Paula’s professional journey has equipped her with a diverse skill set, ranging from cashiering duties to the role of Financial Adviser. She holds notable qualifications, including Certificate in Mortgage Advice and Practice (CeMap), Certificate for Financial Advisers (CeFa), and Diploma in Retail Banking Conduct of Business (DipRBCB), and her strengths lie in delivering a personalised approach to each applicant, resulting in positive outcomes for all parties involved. With a focus on customer-centric practices, she aims to guide clients through the mortgage application process seamlessly.

Paula John of Swansea Building Society, said:

“I am thrilled to take on the role of Business Development Manager covering the Pembrokeshire area. With over 35 years of experience in the finance industry and the last two years dedicated to mortgage advice, I am eager to leverage my skills to solidify and expand our engagement in the far West of Wales. I am committed to providing a welcoming and professional service, guiding our clients through the mortgage application process, and building positive relationships within the local community. I look forward to contributing to the continued success of Swansea Building Society and assisting both new and existing clients in achieving their homeownership goals.”

Alun Williams, Chief Executive of Swansea Building Society, said:

“We are delighted to announce the promotion of Paula John to the role of Business Development Manager for the Pembrokeshire area. Paula's dedication and wealth of experience within Swansea Building Society make her the ideal candidate to lead our expansion efforts in the West of Wales. Her expertise in mortgage advice, coupled with a proven track record of building positive relationships with local professionals, will play a pivotal role in strengthening our presence. We have full confidence that Paula will excel in her new role, and we look forward to witnessing the positive impact she will undoubtedly have on our operations in the region.”

Business News Wales