The iconic SSE SWALEC Stadium and the home to Welsh cricket has officially been renamed to Sophia Gardens Cardiff, marking the end of the stadium’s sponsorship deal with energy company, SWALEC. The stadium, situated on Sophia Walk in Cardiff, will now return to being called Sophia Gardens Cardiff; a title the test cricket venue boasted from 1967 to 2007.
Having been in partnership with SWALEC for a decade, this change marks new beginnings for the location. Currently going through a rebranding process, the venue now has the freedom to seek new sponsorship, currently in talks with various brands on the subject.
Hugh Morris, Chief Executive at Glamorgan, said:
“Our partnership with SSE has come to an end but I would like to thank them for being part of the Glamorgan family for the last 10 years and for helping to grow the game of cricket in Wales.
“We will instead use a name which connects Glamorgan back to its past and location within the beautiful Sophia Gardens grounds.
“Sophia Gardens Cardiff also strengthens our connection with our capital city, as well as our partner Cardiff Council who have been an incredible support to the club over the years.”
“We are already fielding interest from several parties and are excited about the opportunity to partner with an organisation that shares our values and ambitions as a club.”
2018; a big year for Welsh cricket
Having seen a substantial increase in the number of people both watching and playing cricket at the stadium, 2018 is set to be a defining year for the club. From hosting eight international games at the ground to conducting Stadium Tours, School Visits and Weddings; Sophia Gardens Cardiff has a pretty ram-packed calendar.
For more information on the ground, its Hospitality Packages and Cricket-related news, visit their website.