Showcasing the Best of Welsh Business


South Wales Business Bubbling Along Nicely


Powerpools, part of Powercut Wales Ltd has just opened its latest hot tub and Jacuzzi showroom on Pensarn Road, Carmarthen, after a £500,000 investment, partly supported by Barclays, to meet demand for the latest range of swim spas, saunas and Jacuzzi hot tubs.

Established in 1984 by Malcolm Rees, selling and repairing second hand garden machinery, the business has grown into the largest John Deere dealership in South West Wales. The company now employs 16 staff, with turnover of £3.5 million.

Malcolm Rees, Company Director at Powerpools said:

“15 years ago my wife took me to the ideal home exhibition to buy a new kitchen but I ended up buying a Jacuzzi hot tub, and have been selling them ever since. The recent growth in the market however has resulted in our decision to expand this side of the business by investing in the new showroom.

With the growth of the staycation market and demand for luxury accommodation, hot tubs are now becoming the normality rather than a nice to have option. Combined with strong retail growth from consumers looking for the next luxury item and the associated health and stress relieving benefits, the market is strong despite the uncertainty in the external economic environment.”

Sally Phillips, Barclays Business Banking Manager, said:

“As champions of local business, it is essential that we support Welsh businesses such as Powerpools. Malcolm is a great example of an entrepreneur using their previous skills and experience to grow and maintain a successful business.  By really understanding the business and issues they have faced, Barclays has been able to support the business both financially and professionally throughout its development. Until I met Malcolm, I never realized that Jacuzzi is actually a premium brand name. You can buy a hot tub or you can buy a genuine “Jacuzzi” hot tub, Malcolm told me.”

Malcolm continues:

“We are the only “Jacuzzi” appointed sales and service dealer in South West Wales and offer an extensive range of hot tubs, servicing and maintenance to both the retail and commercial sector. Consumers experience the pleasure of a hot tub during a visit to a hotel or luxury chalet and then wish to recreate the experience back home in the garden. We are seeing more people choosing to spend more time and more income on their property and hot tubs are the latest indulgence which can be used all year round with just the family or with friends.

The new showroom will also support the online aspect of our business. Customers will use the internet to research hot tubs but the vast majority will rightly then wish to view first hand a product, which could cost anything from £5000 to £20,000 for a fully designed and installed “Jacuzzi”.