Scarlets are delighted to extend their partnership with North Wales-based South Caernarfon Creameries, the award-winning makers of locally produced Welsh cheese and Welsh butter to help the promotion of their flagship Dragon brand.
Established in 1938, SCC is Wales’ largest wholly owned dairy co-operative. Made up of 154 farms, SCC joined the Scarlets commercial family last season and as well as a presence in the Supporters Village on match-day they have also hosted cheese tasting events at Parc y Scarlets and have a branded hospitality box on the third floor of the stadium. Their distinctive branding and adverts can also be found in the match-day programmes and on pitch-side LEDs.
The partnership comes at an exciting time for Dragon as they launch their marketing campaign with a brand-new website including a much-anticipated online shop, new products and exciting competitions for rugby fans to get exclusive match day experiences.
Kirstie Jones, Marketing Manager at South Caernarfon Creameries, said:
“We’re so pleased to be partnering with the Scarlets again this year. The past year has already shown increased and positive brand recognition across South Wales, and we’re excited to further develop that again this year.
“The Scarlets have a great affinity with the local community, and we’re looking forward to continuing being a part of that.”
The Scarlets have always had a strong link with the farming community within Wales with front rower Steff Thomas brought up on a dairy farm in the region.
Scarlets Head of Commercial Garan Evans said:
“It’s been fantastic to have Dragon as part of the Scarlets family for the last 12 months and we’re delighted to continue our partnership.
“Being at the heart of the community is something we both value and hold strong and we look forward to working with Kirstie and the team on some exciting campaigns for our supporters over the coming season.”